Wools of New Zealand Brand
Wools of New Zealand is an international marketing organization dedicated to the worldwide promotion of New Zealand.
The Wools of New Zealand brand represents the name behind the best wool carpets and rugs in the world and is symbolized by the Fernmark -- a reminder of the natural qualities of New Zealand products.
The Fernmark brand is used exclusively on products containing a high percentage of New Zealand wool and is applied only to wool carpets and rugs that have met the highest performance and environmental specifications.
Carpet is the bottom line in interior design. Helping you to select the top product is our bottom line.
Nature has provided wool with inherent strengths, comfort and warmth. To make sure you enjoy these benefits, we provide consistently high-quality New Zealand wool in Wools of New Zealand Brand carpets and rugs.
The Wools of New Zealand Brand
Wools of New Zealand presents the natural superiority and unique qualities of New Zealand wool to worldwide markets. To carry the Wools of New Zealand Brand, a product must abide by ecological agricultural and production techniques, contain a high proportion of New Zealand wool and undergo over 20 rigorous tests for features including:
Wools of New Zealand's label and Fernmark are your assurance of the highest quality New Zealand wool, bringing together the best that nature can offer with the latest agricultural and production techniques to create a superlative product.
Committed to Excellence
Wools of New Zealand is committed to excellence in all areas, including providing assistance to specification and design professionals, testing and developing new products, forecasting the latest industry trends, cementing trade partnerships, and creating marketing campaigns. By excelling at these activities, we have made our presence felt throughout the world.
A Cooperative Approach
Wools of New Zealand works together with the world's leading carpet and rug manufacturers, spinners, importers, retailers, contract specifiers and interior designers to create and promote products of exceptional quality.
The result is a family of brand partnerships encompassing the full range of New Zealand Brand products. This cooperative approach enables us to increase the awareness of our brand and build an appreciation and demand for Wools of New Zealand brand carpets and rugs around the world. Our goal is to establish the Wools of New Zealand brand as the pre-eminent global brand for wool carpets and rugs.
Branding and the Fern Leaf
The Wools of New Zealand brand represents the standard of excellence in wool carpets. The name and trademark, used exclusively on products containing at least 80 percent New Zealand wool, are applied only to carpets and rugs that have met the highest performance and environmental specifications.
Wools of New Zealand brand carpets combine the latest tones, patterns and textures with the classic beauty, comfort and practicality of New Zealand wool. And only carpets that pass more than 20 demanding tests related to fiber content, appearance retention, color-fastness and appropriate environmental performance carry our name.
Commercial carpets that earn the Wools of New Zealand brand have met stringent performance requirements that enable them to withstand the high demands of commercial environments. The beauty, durability and cleanability of Wools of New Zealand brand carpets make them a welcome addition to offices, casinos, restaurants, hotels, retail spaces and transit systems.
© 1998 Wools of New Zealand